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Results-oriented digital strategist and business development professional with a proven track record of leading omnichannel digital strategies for global brands and growing agency business. Adept at managing client and partner relationships and leveraging data-driven insights to deliver brand and revenue growth in B2B, B2C, and D2C markets.

BENJAMIN MEYERS

Director, Digital Strategy

+ Business Development

  • LinkedIn

RECENT WORK

Recent Work
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IDENTIFYING
AN ORIGINAL

Created a co-branded video series exploring the value of original design with furniture authenticator and retailer, Rarify. Included in-person interviews and product videography for use on social media and web platforms.

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2024 DIGITAL TREND REPORT

Developed an independent trend report on digital marketing, social media, technology, AI applications, data and privacy for 2024 based on conducted market research surveys, key takeaways from conferences, and data analytics of 2023 digital marketing initiatives.

#HELLERONWHEELS

Developed a branded omni-channel marketing campaign as a part of a legacy design brand's relaunch centered on the activation of a branded company Volkswagen bus. Included regional activations, digital content, organic & paid social media, and influencer marketing.

AGENCY REBRAND

Led a creative rebrand and digital transformation of the bde agency to modernize a 25-year-old boutique communications and PR firm in New York City. Included creative rebrand, expansion of offered services, and onboarding of new digital marketing tools and platforms including AI.

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EXPERIENCE

2023-Present

Director, Digital Strategy

& Business Development

2021-2023

Associate Director, Digital

2019-2021

Senior Manager, Digital

bde&co.

  • Lead development of omnichannel digital marketing strategy for 15+ clients across consumer, lifestyle, luxury home goods, and architecture/design verticals, generating innovative campaigns that seamlessly integrate across multiple mediums.
     

  • Analyze market trends, customer behavior, and data-driven insights to deliver targeted messaging and customer experiences that drive engagement and revenue in B2B, B2C, and D2C markets.
     

  • Manage client relationships across digital marketing channels and act as the company liaison to technology and agency partners including SEM, Meta Marketing, social media platforms, Adobe, and ecommerce partners to guide digital solutions for clients.
     

  • Act as the new business lead, identifying and generating new growth opportunities through RFP, presentation, and proposal writing, driving agency revenue growth.
     

  • Measure and analyze the impact of campaigns across KPIs to optimize performance of digital marketing efforts and report directly to client senior management.
     

  • Research and invest in technology solutions, including AI platforms, to enhance agency capabilities, and develop innovative solutions on behalf of clients.

2018-2019

Social Media Manager

Sandow Media, Interior Design Magazine

  • Oversaw organic and paid social media strategy and execution for multiple SANDOW brands and publications with a global digital audience of more than eight million. 

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  • Managed digital strategy for five brands across multiple platforms simultaneously

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  • Worked directly with the CEO and president to secure and launch digital platforms for new brands and partnerships.

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  • Managed an annual social media advertising budget of $75,000.

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  • Achieved 100% growth of Interior Design’s social media channels in 12 months.

2015-2018

Digital Editor

Bonnier Corporation

  • Developed and executed digital strategy for Bonnier Corporation sailing group publications, includes Sailing World and Cruising World magazines, and the National Offshore One-Design (NOOD) Regatta series.

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  • Researched, developed, and implemented cross-brand, multimedia, digital strategy for web and social media channels.

  • Monitored and researched key analytics to generate content responsive to digital trends.

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  • Collaborated with sales and marketing teams to build sponsored content and web channels that targeted specific client objectives; Developed a marketing campaign for North Technology Group which directly resulted in increased sales.

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  • Optimized content for web search using SEO best practices, increasing visibility in niche market queries.

Experience
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