20230413_HELLER_DINNERWARE_Heller_Van_Model2_edited.jpg

#HellerOnWheels

My role: Marketing Lead, Social Media Content, Campaign Execution

Elements: Influencer Marketing, Social Media Marketing, Email Marketing, Social Media Photography & Videography, Paid Social Advertising

About the Project

To promote the relaunch of the Heller Furniture brand, a branded marketing campaign was developed - including hashtags, merchandise, influencer programs, and marketing materials - around the company vehicle for Heller Furniture - #HellerOnWheels.

I developed the name, created social media assets/content, and arranged photo shoots, influencer programs, events, etc. to promote the brand resulting in increased brand awareness and sales. Contributed to the rapid growth of the @hellerfurniture Instagram from less than 5k followers to over 30k in just under 2 years.

See more on Heller Furniture's social media.

@hellerfurniture